A customer is concerned about API limits due to extensive Marketing Cloud Connect sends. What are two recommendations to minimize this impact?

Upgrading the Marketing Cloud account to a ConnectedApp is a strategic recommendation to address concerns about API limits due to extensive Marketing Cloud Connect sends. By using a ConnectedApp, the integration becomes more efficient, allowing for better management of API calls. This type of setup can improve how the application communicates with the Salesforce platform, often resulting in a higher allocation of API calls and enhanced performance overall.

In the context of managing API limits, a ConnectedApp can offer features that streamline data integration processes, ensuring that the customer can execute their marketing strategies without frequently hitting limit thresholds. This choice not only addresses the immediate concern but also better aligns with best practices for using the Marketing Cloud and Salesforce ecosystem together, thus providing long-term sustainability for the system’s performance.

While other options suggest methods to potentially reduce API usage, they might compromise the tracking capabilities or the effectiveness of marketing campaigns. The upgrade to a ConnectedApp provides a more robust solution that supports the customer’s needs for both efficiency and effectiveness in their Marketing Cloud operations.