Given a scenario where subscriptions are compiled and sent nightly to Marketing Cloud, which automation sequence fulfills the requirements?

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In this scenario, the correct sequence involves transferring a file that contains subscription data, importing that data into a data extension, querying the required information for segmentation, and then sending the relevant emails to those subscribers.

The File Transfer is the initial step that allows for the nightly compilation of subscriber data into a designated location. Following this, the Import step brings the data into Marketing Cloud, ensuring it's correctly integrated into the system for further use.

Once the data is imported, Query comes next, which allows marketers to extract and segment the specific audience they wish to target based on the newly imported data. This step is crucial for ensuring that the right audience receives the relevant content or communications. Finally, the Sends step executes the email send process to the segmented audience identified by the query.

This entire automation sequence is essential for efficiently managing subscriber communications and ensures that the marketing efforts are targeted and based on up-to-date data.

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