How can a daily deal website identify subscribers who reported their email as spam?

A daily deal website can accurately identify subscribers who have marked their emails as spam by utilizing an automation that queries the Complaint data view. This approach allows the website to access data specifically related to email complaints, which includes records of subscribers who have flagged the emails as spam.

Understanding how the Complaint data view functions is essential: it maintains a log of complaints from subscribers within the email marketing platform, thereby providing direct insight into which individuals are unhappy with the emails they receive. By querying this data view, the daily deal website can effectively target and manage subscribers who have indicated their dissatisfaction, enabling them to take appropriate measures such as removing these individuals from future campaigns or implementing strategies to improve engagement.

The other options suggest different methods, but they do not address the need for identifying spam complaints as directly and efficiently as querying the Complaint data view does. For instance, generating Unsubscribe Event Extracts and querying the Unsubscribe data view would provide information on those who have opted out, which does not specifically address the issue of spam complaints. Similarly, the Complaint Tracking Extract may offer broader insights but may not directly identify the relevant subscribers in question. Thus, querying the Complaint data view is the most effective and precise method available.