In the scenario of sending emails based on subscriber engagement, what sequence should be utilized?

The correct sequence involves the process of preparing and sending emails based on subscriber engagement effectively. In this context, starting with File Transfer allows for the migration of data files, which is essential for making sure the subscriber information is up-to-date and accurate. This initial step ensures that any new or updated engagement data is in place for processing.

Following the File Transfer, the Import step is crucial. This stage integrates the data from the transferred files into the system, populating the necessary subscriber tables with the latest engagement metrics. Accurate importing is vital for the subsequent analysis and decision-making.

Next, the Query process takes over, allowing marketers to segment the subscriber list based on their engagement with past emails. Utilizing a coherent query enables targeted communication, ensuring that the right audience receives the appropriate messaging based on their specific behavior and interactions.

Finally, the Sends stage occurs, where the actual email campaigns are deployed to the targeted segment. This sequence—File Transfer, Import, Query, and then Sends—ensures that the emails are sent to the correct audience with the most relevant content, optimizing engagement and interaction.

This process not only enhances campaign effectiveness but also maximizes the efficiency of data handling, ultimately leading to better results in subscriber response rates.