In what two ways can Northern Trail Outfitters create a segment for customers registered to receive Push Notifications?

Creating a segment for customers registered to receive Push Notifications can be effectively accomplished through targeted methods that focus on utilizing existing data features within the platform.

One correct way to segment these customers is by using Mobile Studio to create a Mobile Push Filtered List. This method allows for a focused approach, as it enables the use of specific criteria related to push notifications when defining the segment of customers that fit within this category. This is critical for ensuring that the segment reflects only those who have opted to receive such notifications, streamlining communication strategies aimed at these customers.

On the other hand, querying the _MobilePushDemographics Data View in Automation Studio is another effective approach. This allows marketers to extract detailed demographics associated with push notification subscribers, thus ensuring that the segment is formed based on relevant data that reflects the preferences and behaviors of these users.

Targeting the entire customer database in Journey Builder does not specifically cater to the customers registered for Push Notifications, making it less relevant when creating a focused segment. Similarly, while creating a Filtered Data Extension in Contact Builder is useful for organizing contact data, it may not directly address the specific criteria needed to segregate customers interested in push notifications.

In summary, using targeted filters and queries helps in creating precise segments that meet the