What action should be taken to improve subscriber engagement for a declining digital marketing campaign? Choose 2 answers.

Increasing the use of dynamic content in emails is an effective strategy for improving subscriber engagement in a digital marketing campaign. Dynamic content allows marketers to tailor their messages to specific segments of their audience based on user behavior, preferences, and previous interactions. This personalization enhances the relevance of the content for each subscriber, making it more likely that they will engage with the email. By providing tailored recommendations or content that resonates with the individual subscriber, brands can foster a stronger connection and encourage greater interaction with the campaigns.

In addition, adopting a Cart Abandonment Email Campaign can also enhance engagement. This strategy focuses on reconnecting with potential customers who have indicated interest in products but have not completed their purchases. By sending targeted emails that remind these customers of their abandoned carts, possibly with incentives like discounts or additional information about the products, businesses can recover lost sales and drive engagement. This approach recognizes the buying intent of the subscriber and provides a nudge to complete the transaction, enhancing the overall effectiveness of the marketing campaign.

The other strategies, while potentially beneficial in certain contexts, may not directly address the current decline in engagement. For example, increasing the volume of emails indiscriminately could lead to subscriber fatigue or annoyance, which might drive engagement down instead of up. Similarly, introducing