What does a 'client journey map' visually represent?

A client journey map visually represents the steps a client goes through during their engagement with a consultant. This tool is particularly valuable because it outlines the entire client experience, from the initial point of contact through various stages of the consulting engagement, including onboarding, service delivery, and support.

By illustrating these steps, a client journey map helps consultants understand the client's perspective and identifies key moments that influence satisfaction and engagement. This visualization can also highlight areas where improvements can be made to enhance the overall client experience. It serves as a strategic tool for identifying touchpoints and understanding where clients may require additional support or information throughout their journey.

Other choices focus on different aspects of client interaction that are not as comprehensive in detailing the complete experience. For example, while a decision-making process is an important insight, it doesn't encapsulate the entire engagement phase. Similarly, financial investments or potential project risks serve specific analytical purposes but do not provide a holistic view of the client’s engagement journey.