What feature helps a customer ensure subscribers receive only desired categories of emails using a subscription center?

The feature that enables customers to ensure that subscribers receive only the desired categories of emails is the Publication Lists. This functionality allows subscribers to choose their specific interests or categories of content they wish to receive. By organizing the email content into different publication lists, you can provide a tailored experience for subscribers, ensuring they’re only receiving communications that align with their preferences.

This approach also helps with compliance issues, as subscribers can easily opt-in to specific email categories while having the option to opt-out of others, enhancing their overall experience and engagement with the brand. The use of publication lists is critical in fostering a more personalized communication strategy and improving subscriber satisfaction.