What is one capability of the Import within Contact Builder?

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The capability of the Import within Contact Builder includes the ability to target various destinations for the imported data, which encompasses data extensions (DE), lists, or All Contacts specifically for Mobile Push or Connect channels. This flexibility allows marketers to efficiently manage their contact lists and segment their audiences effectively, ensuring that the right messages are sent to the appropriate groups based on the channels they use.

Integrating with multiple target destinations is crucial in a marketing automation context, as it supports diverse campaign strategies and enhances user engagement across different messaging platforms. By allowing imports to be directed towards mobile push notifications or connected services, it enables businesses to create a seamless experience for their customers, ensuring that communication is relevant and appropriately targeted.

In contrast, other options may incorrectly imply limitations or configurations that do not reflect the capabilities of Contact Builder's Import feature. For example, suggesting that the data source can only be a file stored on a secure server does not encompass the variety of input sources allowed. Likewise, the notion that the Import Wizard must be saved before execution does not pertain directly to the functionality of targeting different destinations in terms of content delivery.

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