What is the best flow to communicate with subscribers who haven't made a purchase in the last six months?

The most effective flow for communicating with subscribers who haven't made a purchase in the last six months is the sequence involving a Query Activity followed by an API Event and then Automation Studio Activities.

The Query Activity serves as the initial step, where you can filter and identify the specific segment of subscribers who fit the criteria of not having made any purchases in the last six months. This targeted approach ensures that the subsequent follow-up is relevant to those specific subscribers.

Following this, the API Event allows you to trigger events or automate processes based on the data retrieved from the Query Activity, ensuring that the communication is timely and personalized based on their inactivity.

Lastly, Automation Studio Activities can then be employed to execute the actual marketing communications, such as sending out re-engagement emails or other promotional content tailored to encourage these subscribers to make a purchase.

By utilizing this flow, the organization can effectively reach out to a defined segment of its audience, optimizing resources and maximizing the chances of re-engagement through relevant messaging. This structured approach enhances the overall efficiency of marketing communications targeting lapsed customers.