What might be causing fewer emails to go out when a new footwear line is introduced?

Choosing high watermark in journey builder as the cause of fewer emails being sent when a new footwear line is introduced is insightful because it relates directly to how customer engagement journeys are designed within marketing automation systems.

In journey builder, the high watermark refers to the maximum number of emails or customer interactions that can occur based on specific criteria or thresholds set within the campaign. If the high watermark is reached, any subsequent emails that would normally be triggered by the introduction of the new footwear line may not be sent. This means that if customers have already received a certain number of communications that are counted toward that threshold, no additional emails about the new line will go out until the watermark conditions reset.

This scenario highlights the importance of configuring journey parameters appropriately to ensure that marketing campaigns can effectively reach their audience without being inadvertently limited by set engagement thresholds. Understanding and managing these thresholds is key to optimizing email marketing efforts.