What should a consultant check in Marketing Cloud Connect to ensure integrated users see only their accessible Sales Cloud data?

The focus on checking the "Scope by User" box in Marketing Cloud is pivotal for maintaining data access control. When this option is activated, it allows the Marketing Cloud to filter data based on user permissions defined in Sales Cloud. This means integrated users will only see the Sales Cloud data they have access to, ensuring data privacy and compliance with organizational policies.

This option effectively enforces role-based access control, aligning data visibility with the user's permissions. Without this setting checked, users might inadvertently gain access to sensitive information or data that does not pertain to their responsibilities, which could lead to operational inefficiencies or security issues.

Other choices do not directly address the requirement of data access filtering for integrated users. Assigning a user as a System Administrator in Sales Cloud or ensuring they have the correct profile in Marketing Cloud relates to user roles and administrative permissions but does not specifically control the visibility of data. Similarly, creating a user in Sales Cloud with a System Administrator profile might grant excessive access rather than restrict it based on user-specific criteria. Therefore, the emphasis on checking the "Scope by User" box is integral to ensuring proper data governance within Marketing Cloud Connect.