What should the consultant inquire about when designing journeys targeting subscribers based on website behavior?

When designing journeys targeting subscribers based on website behavior, it is crucial to understand how subscribers are identified in your web analytics. This understanding allows the consultant to effectively track and segment users based on their actions and interactions on the website. Knowing the identification process helps in accurately targeting the right audience for the journeys, ensuring that the messaging aligns with their behaviors.

A clear identification of subscribers enables the implementation of personalized experiences tailored to individual behaviors, improving the overall effectiveness of the marketing strategy. It also allows for better measurement and analysis of campaign performance, as you can correlate subscriber actions with specific web behaviors. This foundational knowledge is essential for any successful journey design that aims to enhance user engagement and achieve specific marketing goals.