Which role is mainly responsible for creating new subscriber attributes in Marketing Cloud?

The role responsible for creating new subscriber attributes in Marketing Cloud primarily falls under the Data Manager. This role involves managing and overseeing data structures, including subscriber attributes. Data Managers focus on data quality, segmentation, and ensuring that the data model supports marketing goals effectively. By creating new subscriber attributes, they can enhance targeting and personalization strategies, ensuring that campaigns are more relevant to subscribers' behaviors and preferences.

In the context of Marketing Cloud, attributes are crucial for understanding your audience. Data Managers are equipped with the right tools and permissions to add, modify, or delete subscriber attributes, making them pivotal in maintaining an organized data ecosystem that aligns with marketing objectives. Other roles, while essential for various functions within Marketing Cloud, do not typically engage directly with the creation of subscriber attributes.