Which role should be assigned to manage Marketing Cloud operations across mobile and social channels?

The role that should be assigned to manage Marketing Cloud operations across mobile and social channels is the Marketing Channel Manager Role. This position is specifically designed to oversee and coordinate marketing strategies and initiatives across various channels, including mobile and social platforms.

A Marketing Channel Manager focuses on optimizing the use of digital channels to enhance engagement and drive results, ensuring a cohesive strategy that aligns with the organization’s goals. This role typically involves analyzing performance data, managing campaigns across different channels, and ensuring that best practices are followed for mobile and social marketing.

In contrast, roles like the Marketing Cloud Administrator focus more on the technical aspects of the platform administration rather than the strategic integration across channels. The Regional or Local Administrator Role is generally responsible for a specific geographic area or local operations, rather than overarching marketing strategies. The Email Marketing Manager Role is specialized in email campaigns specifically and does not encompass the broader responsibilities required for managing multiple channels effectively. Therefore, the Marketing Channel Manager Role stands out as the most appropriate choice for overseeing operations across both mobile and social marketing channels.