Which role should be set up for someone managing Marketing Cloud operations across channels?

The Marketing Channel Manager Role is designed specifically for individuals who oversee marketing operations across various channels within Marketing Cloud. This role emphasizes the management of integrated marketing efforts, allowing for a cohesive strategy that spans email, social media, mobile, and other channels.

By having this dedicated role, a person can streamline campaign management, optimize messaging, and ensure a unified approach to audience engagement. This role is equipped with permissions and capabilities that facilitate cross-channel collaboration, making it ideal for overseeing diverse marketing initiatives.

In contrast, the other options focus more narrowly on their respective areas. The Regional or Local Administrator Role generally pertains to administrative tasks tied to specific geographic areas, while the Marketing Cloud Administrator Role is more focused on managing system settings and user access, rather than overarching marketing strategies. The Email Marketing Manager Role specifically targets email marketing strategies, lacking the broader channel management scope that the Marketing Channel Manager Role provides. Therefore, for someone overseeing cross-channel marketing operations, the Marketing Channel Manager Role is clearly the appropriate choice.